C-J Harel to Address Canadian Capital Cities Organization in St. John's, Newfoundland and Labrador

June 22, 2006

How to Package the Tourism Potential of Urban Cultural Landscapes

If cultural landscapes are the expression of a relationship between a territory and those who inhabit it, they can also reveal how that relationship evolves over time. Interpreting cultural landscapes can foster a sense of place and an increased awareness of our collective identity as a community. Cultural landscapes can help us bring out the authentic character of yards, parks, riverbanks, neighbourhoods, businesses and cities as a whole.

From a tourism point of view, the responsible exploitation of cultural landscapes can contribute to city brand development and to the production of new compelling tourism experiences and products. Drawing from urban environments around the world and from his activities in the field of heritage tourism through The Great Excursions Company in Regina, Claude-Jean Harel will provide insightful illustrations of how the interpretation of cultural landscapes can be used to support your strategic goals and urban regeneration objectives.