C-J Harel to address the Growing Rural Tourism Conference in Alberta (March 5-7)

February 13, 2007

Rural communities in Alberta and across Canada have begun looking towards tourism as a viable industry to diversify their local economies. The Growing Rural Tourism Conference brings together groups who have embraced innovative Tourism strategies and partnerships, and those looking at how they might bring new sources of revenue and employment to their own communities.

Renowned Rural Tourism experts and participants from a broad cross-section will share successes, challenges, and ideas for future growth are called in to help. "Comments from last year's participants indicated that the conference was a powerful tool in initiating strategic tourism planning". You may download the program in PDF here, or by clicking on the link below.

C-J Harel's session is on March 5:

“Prospering in the age of tourism niche markets”

The # 3 provider of soft drinks in Germany sells trendy organic wellness drinks, and is considering launching a new flavor inspired by Canada as part of a travel marketing campaign targeting women. In Korea, Canadian canola oil producers have partnered with the tourism industry to promote cuisine tours in Canada. Competing forces in tourism markets are fast learning that their industry is in the midst of a transformation which has the potential to dramatically alter the way consumers make their leisure activity decisions.

Among other factors, the Internet is leveling the playing field and is opening up opportunities for people who craft specialty agritourism offerings, as a response to the increased level of sophistication we are seeing in consumers. Agricultural producers and processors have long been aware of the benefits of building value chains. This session will help guide your journey to prosperity in this new age, by pointing out some of the key elements you might give consideration to when laying out your business’ strategic plan, whether you are big or small.

C-J will share some of his insight acquired from consumers, suppliers, and marketers, through his daily interactions with the industry domestically and abroad. This will help you evaluate more wisely the merits of your investments in areas like your web presence, market intelligence, partnerships and alliances, so that you can make more enlightened business decisions in the end.