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The workhop (to be held in French) will aim to craft distinctive tourism experiences that will appeal to consumers who are increasingly seeking authenticity in the products they use and in their travels.
The tourism industry may come across as an inaccessible domain at times, waiting to engulf entrepreneurs tempted by promises of prosperity. All the business of tourism is, really, is a network of buyers and suppliers of experiences that are packaged and marketed though a variety of constantly evolving channels.
How does this tie into agriculture? The land from which agricultural producers derive their subsistence evokes a privileged relationship involving people, soils, plants, animals and a particular landscape. It attests to a connection between inhabitants and a territory, flavors, commodities, a body of knowledge, traditions, practices, rituals and a specific regional adaptation.
These can be tapped into to develop tourism products that are inspired by social, cultural and economic activities indigenous to host communities. The caveat is that planning is key.
The workshop content description in French description is attached below.
The workshop is hosted by the Conseil de l'Agriculture et de l'Agroalimentaire pour le Développement de la Région de Québec. It has the financial support of the Fédération de l'UPA de la Rive-Nord and the Ministère de l'Agriculture, des Pêcheries et de l'Alimentation du Québec (MAPAQ).Back to List
Great Excursions' C-J Harel to lead tourism workshop for Québec City region agricultural producers
December 7, 2007
Great Excursions' Claude-Jean Harel will deliver a full-day agritourism development workshop for Québec City area agricultural producers and rural tourism stakeholders on January 29 2008 at the Manoir Montmorency.The workhop (to be held in French) will aim to craft distinctive tourism experiences that will appeal to consumers who are increasingly seeking authenticity in the products they use and in their travels.
The tourism industry may come across as an inaccessible domain at times, waiting to engulf entrepreneurs tempted by promises of prosperity. All the business of tourism is, really, is a network of buyers and suppliers of experiences that are packaged and marketed though a variety of constantly evolving channels.
How does this tie into agriculture? The land from which agricultural producers derive their subsistence evokes a privileged relationship involving people, soils, plants, animals and a particular landscape. It attests to a connection between inhabitants and a territory, flavors, commodities, a body of knowledge, traditions, practices, rituals and a specific regional adaptation.
These can be tapped into to develop tourism products that are inspired by social, cultural and economic activities indigenous to host communities. The caveat is that planning is key.
The workshop content description in French description is attached below.
The workshop is hosted by the Conseil de l'Agriculture et de l'Agroalimentaire pour le Développement de la Région de Québec. It has the financial support of the Fédération de l'UPA de la Rive-Nord and the Ministère de l'Agriculture, des Pêcheries et de l'Alimentation du Québec (MAPAQ).Back to List
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